Commissioner: bvic. bio virtual innovation center.
Art Work VR: Xavier Rovira Rubiralta.

In the heart of South America is the Itaipú River, which in the Tupí-Guaraní language means “the stones that sing.”

The Itaipu program: Pigments of the Earth investigates colors, natural pigments, fragility and nature. How they influence us, and also how the meaning of colors transcends their own appearance.

It raises the concepts of biocreation and gastronomic diversity, and presents chromatic symbolism in different cultures and societies. The sun, the breeze, the sea, the flowers, the sound of stones and animals, give us vital and comforting information to find a greater balance. Observing nature generates our emotional well-being.

The influence of colour on gastronomy, health, memory, cognition and sustainability. Its effects are physiological and psychological, and can produce impressions and sensations of great importance, since each person has a certain vibration in their vision and therefore in their perception.

Colour is capable of stimulating. Colour is identified with the natural and the artificial, with sensations and with different memories and collective stories. Colour, therefore, is not only a perception, but primarily an emotion. How are colours perceived and what emotions do they generate in each person?

The Itaipu program: the pigments of the earth, contains 10 Apps in virtual reality, a traveling exhibition, 10 educational guides and parallel activities.